The world would have missed some amazing things if these men would have given up. For an entrepreneur, failures whether big or small are more common. Failures and

A solid foundation is the prerequisite of any long-lasting organization for sustained success. We at Aligned Pillars believe that the success of any Business lies on 4 main pillars – The Chief, The Ideology, The Roadmap, and The Resources.

As for any strong structure resting on 4 pillars, when any 1 of the pillars is misaligned, the entire structure stands the risk of falling apart, no matter how much the other pillars try to compensate for the weakest one. Similarly, for a sustained Business growth and success, all 4 pillars mentioned above, need to be synergized and aligned. Misalignment in any 1 of the pillars would become the constraint for growth and deprive the company to run to its full potential.

As a Business Coaching Company, Aligned Pillars helps companies Align the following 4 pillars: 

THE CHIEF: The most important element in Business success and Growth

The Chief, i.e. the leader, is the first – and most important – driver for a company’s success or failure. Thus, Aligned Pillars first starts work with the Chief. He is the person responsible for identifying an opportunity and executing a plan to capture that opportunity while catering to the needs of a customer segment. It is his DNA that translates to his company’s DNA. He is responsible for the success and failure of the company.

Hence it is crucial to align The Chief on areas like purpose, values, clarity, knowledge, skills, motivation, belief systems, personal goals, work-life balance, and blind spots. All other pillars are contingent on increasing the Chief’s effectiveness as a Leader of his business 

THE IDEOLOGY: Translating the Vision of the Chief into his company’s DNA

Next, we work closely with The Chief and his A-Team (collectively referred to as the ‘Management team’) to help them go deeper and clearly define the IDEOLOGY of the firm. It is assumed that The Chief and his A-Team are very knowledgeable of their own business with rich experience and thus are absolutely aware of what are the right things to do for their business.

Aligned Pillars works along with the Management Team to collectively evolve and Design their Growth with the insights of the team members themselves. It lays the foundation by clearly articulating the following things in a Business:

• Core Purpose, its reason of being (WHY do we do what we do?)
• Core Values, the uncompromised principles
• Strategic Direction for the next 10-15 years, in conjunction with the market shifts and industry shifts. (Please note the word Strategic Direction and Not Strategy).

These 3 elements form the Key Pillars of the Ideology, its DNA of the company which becomes the guiding rope for all decision making in the short term and long term. 

THE ROADMAP: Aligning (Long term) Strategic Direction to a Visible Strategy

Once the long term goals are in place, it is important to design the Roadmap which charts out the Company’s Long term Goals to Medium & Short term Plan which covers 2 key aspects:

1.    Strategy – Aligned Pillars facilitate the Team to clearly formulate the business at 3 levels:

• Business Market Strategy– What the business will do in the outside world.
• Constructing the Value Delivery System – Choosing, Delivering and Communicating the company’s’ value proposition
• Functional Strategies – Aligned to the business market strategy which clearly defines the roles and responsibilities of each functional department to support the value delivery system

2.    Change Agenda

• Once the long term and short term roadmap is designed, it is time to look internally to be aware of where the company is currently at, and what it needs to do for achieving its goals.
• Aligned Pillars facilitates the identifying of the company’s SWOT and determine: What capabilities need to be built, what initiatives need to be taken and what actions need to be assigned. 

This comprehensive plan is cascaded throughout the organization so that all the Stakeholders are apprised of the company’s Goals and Priorities and the progress towards achieving it. Based on the above 2 insights, the Annual and Quarter Goals with Milestones are clearly laid to give the team absolute clarity on what needs to be done and achieved.

THE RESOURCES: Deploying the key assets effectively and efficiently for Execution

While the first 3 pillars are absolutely non- negotiable, they would show no results unless the plan is executed. All the above pillars would not produce any results unless the entire plan is executed. The key factor is how well the company deploys its Resources – both effectively and efficiently to produce the Results. The key resources are: People, Financial, Physical, Technology, Intellectual property and Information

Aligned Pillars dons the role of a catalyst to bring about a transformational change in partnership with The Chief and his A-Team, aimed at consistent and organic growth.